digital marketing for startups

[028] Digital Marketing: A Few Things You Need To Know When You Are Starting Out

Digital Marketing:  something we cannot do without in our business and that can be very overwhelming, especially when you are starting out.

According to Hubspot, a leading marketing software company: “Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the Internet.”

But knowing who your audience is and where it hangs out on the Internet can be very difficult, especially when you are just starting your business.

In today’s episode of the ProsperityOnAir podcast my guest, Marta Ceccato, will shed light on some aspects of digital marketing that can be a riddle to you when you are new to the online business world.

Meet Marta Ceccato

Marta is an award-winning social media and online marketing consultant with a proven track record of helping multi-million dollar brands build effective marketing strategies to drive growth.

After spending 15 years working with brands like Johnson & Johnson, PayPal, Diageo, King, Tesco, she founded Sapiens Media Coaching with the aim of helping entrepreneurs harness the power of online and social media marketing to grow their business without breaking the bank.


Marta is also one of the amazing speakers at the Women Who Dare to Desire Conference, magnificently designed and organized by Debora Luzi, my special guest in Episode 22 of the ProsperityOnAir podcast.

This is what we’ll cover in today’s episode:

  1. What Digital Marketing is about
  2. How to clearly define your ideal customer
  3. Questions you need to ask yourself to be clear about your ideal customer
  4. The digital marketing steps you need to take when you are starting out
  5. Consistency is key to drive organic traffic to your website
  6. The importance of outsourcing certain parts of your business even when you are starting out and on a budget
  7. Trust: a magic ingredient to ensure success for your clients and for yourself

and much more

Links for this Episode:


Marta’s Website

Marta’s Facebook Page

Marta’s Facebook Group

Marta on IG

Marta on Twitter

Women Who Dare to Desire Facebook Group

Women Who Dare to Desire Conference

ProsperityOnAir Podcast – Episode 22

The Prosperity Hub, membership group coaching program


Now it’s your turn! Do you know with absolute clarity who your idea customer is? What are you doing to reach your ideal customer?


Remember to share as much detail as possible in your comments: many people come here every week for inspiration and advice, so I encourage you to share your thoughts. Your experience and insights may inspire and trigger a meaningful change for someone else. And if you have someone in your life who could benefit from this podcast, share this post with them – they’ll thank you for it.

Thank you for listening!

And since today is the last day of 2019, I take this opportunity to wish you all, my readers and my podcast listeners, and your families a prosperous 2020, filled with everything you heart desires!

To your success and prosperity

P.S. If you don’t want to miss the upcoming episodes of the ProsperityOnAir podcast, click here to subscribe to our Prosperity Vibes newsletter.

P.P.S. If you are looking for guidance and support for creating prosperity in your life and in your business in 2020, you may be interested in joining a community of like-minded women in my brand new membership program The Prosperity Hub.

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