[041] The Gentle Marketing Revolution with Sarah Santacroce


Gentle marketing is feasible and effective and you don’t feel like you are selling at all, rather you focus on serving your clients in the best possible way.

When I learned that Sarah Santacroce was about to publish her book “The Gentle Marketing Revolution”, I bought it immediately. I’ve known Sarah for quite some time and I was sure her book would be exactly what I and many other entrepreneurs would need to finally give ourselves permission to market in a way that is more aligned with what we are and feel good about it!

Sarah has run a successful LinkedIn Consulting business for 12 years and this experience inspired a yearning to create a global movement that encourages people to bring more empathy and kindness to business & marketing.

As a ‘Hippie turned Business Coach’, Sarah hosts the Gentle Business Revolution podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way!

Sarah shares a fresh perspective on marketing where the focus is on serving clients in a way that is aligned to you values and purpose.

Here’s what we will cover in today’s episode:
  • What is wrong with traditional marketing
  • Why a gentler marketing really works
  • Some examples of ‘Hype’ Marketing and how to turn them into gentle marketing
  • How to bring more empathy to the business world
  • Why introverts struggle more with self-promotion?
  • Sara’s version of the 7 Ps of Marketing
  • The 3 phases of gentle marketing
  • “The Gentle Marketing Revolution” book
  • Sarah’s book launch campaign on Kikstarter

Click here to listen

Sarah’s LinkedIn Profile: https://www.linkedin.com/in/sarahsantacroce/
Kickstarter: https://www.kickstarter.com/

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