Gentle marketing is feasible and effective and you don’t feel like you are selling at all, rather you focus on serving your clients in the best possible way.
When I learned that Sarah Santacroce was about to publish her book “The Gentle Marketing Revolution”, I bought it immediately. I’ve known Sarah for quite some time and I was sure her book would be exactly what I and many other entrepreneurs would need to finally give ourselves permission to market in a way that is more aligned with what we are and feel good about it!
Sarah has run a successful LinkedIn Consulting business for 12 years and this experience inspired a yearning to create a global movement that encourages people to bring more empathy and kindness to business & marketing.
As a ‘Hippie turned Business Coach’, Sarah hosts the Gentle Business Revolution podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way!
Sarah shares a fresh perspective on marketing where the focus is on serving clients in a way that is aligned to you values and purpose.
Here’s what we will cover in today’s episode:
- What is wrong with traditional marketing
- Why a gentler marketing really works
- Some examples of ‘Hype’ Marketing and how to turn them into gentle marketing
- How to bring more empathy to the business world
- Why introverts struggle more with self-promotion?
- Sara’s version of the 7 Ps of Marketing
- The 3 phases of gentle marketing
- “The Gentle Marketing Revolution” book
- Sarah’s book launch campaign on Kikstarter
Links mentioned in this episode
1 Page Marketing Plan: http://www.sarahsantacroce.
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