Nothing is more important than personal branding.
Products and services come and go, there are fashions, new products get to the market and replace old ones. You don’t want to stick to one product or service as an entrepreneur.
The key to a long-term business success is personal branding. You become the brand. Personal brand means that you become known as a reliable source of information, products, services, content: anything you decide to build your business on. It’s like your fingerprints: it’s unique
So your products and services and content may change, but you, your brand, are there to stay.
As you don’t want to put all your efforts in a single product or service, you won’t focus your marketing on just one channel.
There are many strategies that you can implement to market your personal brand. My friend Scott Scales urges you not to limit yourself to the traditional marketing methods but to explore new possibilities.
In his latest post Scott describes the strategies he is successfully implementing and offers personal examples of what he is doing.
Click here to read Scott’s post and find inspiration.
Leave your comment below and let me know what strategies you are implementing to design your personal brand.
I really appreciate your feedback and feel free to retweet my post and Scott’s post and to share them on Facebook.
To your prosperity